NRF ― Razorshop
The annual NRF conference is the go-to gathering spot for people who sell stuff. Razorshop, a "cross-channel digital retail experience," was created to help people improve sales of their stuff while showcasing the future of what in-store stuff-selling could become.
Role:
Art Director + Motion Designer
Art Director + Motion Designer
Crew:
Ryan Kellogg, Creative Director
Dung Le, Art Director
John Ferguson, Art Director
Ryan Kellogg, Creative Director
Dung Le, Art Director
John Ferguson, Art Director
The centerpiece of the Razorshop booth was a grid of 9 transparent touchscreen cubes, displaying a mix of digital and physical merchandise.
Animation was a major part of the experience, used to attract attention and direct interaction.
